Just because you see an ad running far and wide doesn’t mean it’s ripe for the picking, even a decade later.
To understand why an ad or headline “works” you’ve got to know “the deal” first. [Continue reading]
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Just because you see an ad running far and wide doesn’t mean it’s ripe for the picking, even a decade later.
To understand why an ad or headline “works” you’ve got to know “the deal” first. [Continue reading]
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Here are some hard won secrets for selling in the golf market... From one of the ablest marketers of our time. … [Continue reading]
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This is a textbook "testimonial headline" in the world of book advertising. Book advertising in 2023? YES... it will continue to matter because it's a TRUE test of a an ad writer's mettle. As we've seen with the late 20th Century copy … [Continue reading]
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Keeping an alternative health control in the mail for 10 years and longer? Not a problem! But a direct mail package for an investment newsletter? Now that's something to write home about. A-List extraordinaire copywriter, Jim Rutz, was … [Continue reading]
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The UK based Writer's Bureau was the brainchild of Ernest and Susan Metcalfe in the late 1980s. … [Continue reading]
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The core of this mailbox winner goes back over twenty years and it hails from the mighty pen of Kent Komae. And even though this 10-year direct mail champion has been retired -- even the strongest controls fatigue -- you can still see the remnant … [Continue reading]
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Audio-Forum ran this campaign for TWENTY solid years, starting in 1977. The great Don Hauptman was the genius behind it. ¿See that inverted exclamation point at the beginning of the headline? Quoting Rodney Dangerfield... ¡That little … [Continue reading]
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Unlike the slew of newspaper supplement ads over the last 15 years, with indistinguishable, clone-like design and formatting... This resveratrol (vinotrol) ad was one of the rare print ad triumphs at a time when online display and direct mail were … [Continue reading]
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This 2008 vintage bookalog is certainly an interesting yarn for pitching Porter Stansberry's Investment Advisory. It looks like a Mike Palmer promo and you can tell how long ago this pitch is by the fact there is no auto-renewal or continuity … [Continue reading]
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Here's how one of the best in the biz sells cosmetic dental procedures. When you're selling services for $10,000 and over, it helps to tell the COMPLETE story. Sometimes it takes 24 pages to do so. … [Continue reading]
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My friend, Craig, ran this ad in the real estate agent magazines for ten long years. It sucked up leads like crazy. Why? … [Continue reading]
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Dr. Chris Tomshack is a business development and practice management genius. He quickly built one of the largest chiropractic franchises, starting in the mid-2000s with the power of long copy... just like in this lovely ad! … [Continue reading]
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Thankfully I can still go to "the well" (my archive room) and unearth alternative-health book advertising treasures like this Rodale classic for Dr. Arthur Brownstein's "EXTRAORDINARY HEALING." The Rodale of yore with direct mail as its backbone … [Continue reading]
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From this moment on, forget everything you've ever read or been told about writing breakthrough copy that storms the gates of a HOT NEW market and yanks down record response. Sound impossible? Well it's not. Let me explain. … [Continue reading]
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"OILFLATION" is one of those one-word portmanteau headlines popular in financial direct mail, to use a high-falutin word that would never come up in ad copy, meaning a word blending the sounds and combining the meanings of two others. OPECALYPSE … [Continue reading]
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The technology may be new -- an app or streaming online course instead of paper and ink or cassettes -- but the market has been around for over a century. … [Continue reading]
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"THINK If you could do one thing today to improve the health and function of the most important part of your body at no risk ... Wouldn't it be smart to do it? … [Continue reading]
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Even if you never dip your toe in the waters of the weight loss market, you can ALWAYS learn something from a successful ad. And this one had THOUSANDS of insertions from 2014 to 2019. … [Continue reading]
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Here's a stellar example of subscription (renewal) selling for a newsletter in our current inflationary world. There are some things our customers and prospects can afford to be without during an economic squeeze. No matter what you're … [Continue reading]
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Here's a full page insertion that's been big in the UK for over a year. Notice this is an old school two-step ad with two response mechanisms: Freephone and postal mail reply coupon. This Hidden Hearing ad for "spectacle hearing aids" … [Continue reading]
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Inspiration abounds in the world of direct mail marketing... with things like: - Bonus overload - Fascinating "see-page" bullets and... - Dimensionalizing the value of an offer... so your prospect is eager to buy NOW … [Continue reading]
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Canna LS is going on five years (as of April 2024) in the ever dwindling pages of newspaper print in the USA. This advertiser has a strong presence in this market and always brings something worthwhile to the table of copywriting ideas. … [Continue reading]
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Here's a Second Opinion supplements lead making the rounds in April 2024. Dr. Frank Shallenberger's newsletter excels at using the publication as a springboard for pushing supplements products. This is one of those "fix the root cause" pitches. … [Continue reading]
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Want to learn how to sell software as a service aka SAAS? These guys have been doing it since 1988. They're one of the biggest mailers in the trading software category. … [Continue reading]
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This package mailed in 1997 from Sam Biser's "University of Natural Healing." … [Continue reading]